Branded Content
The Self Assessment Suit
Client
Melanoma Canada
Services
The Summary
How to make life-saving medical information un-ignorable. In collaboration with Melanoma Canada, the studio developed a stylized campaign translating dense medical checklists into an engaging, retro-inspired visual movement. The goal was to dismantle clinical barriers and spark a conversational approach to skin health.
The Problem
Medical awareness content often feels clinical or overly technical, leading to low social engagement. The challenge was executing a specific, era-accurate aesthetic within the fiscal constraints of a non-profit. The studio needed to deliver a product with enough visual credibility to stop the scroll and ensure the message resonated with the audience.
The Solution
The studio utilized a dual-format capture strategy to maximize content yield during a single day on location. By producing a nimble, professional crew, the production achieved the visual authenticity of a fashion-forward campaign without the overhead of a traditional agency set. Technical focus centered on high key lighting, and post-production textures to recreate a recognizable 90s aesthetic that made the medical information accessible and memorable.
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