Branded Content
Twix: A Study of Left & Right
Client
Twix / Mars Inc.
Services
The Summary
A "Scientific Mockumentary" to activate the brand within the world's most prestigious documentary festival. Through organic, street-level storytelling that investigated the "rivalry" between Left and Right Twix.
The Problem
Traditional commercial advertising often feels intrusive at a documentary festival. The challenge was to create content that felt like a legitimate "film"—authentic, unscripted, and funny—while navigating the rigid production requirements of a high-traffic urban environment. We needed to be "invisible" enough to get organic reactions but "visible" enough to be legally and logistically compliant with a global brand's standards.
The Solution
We architected a high-speed, "doc-style" field unit designed for maximum mobility. By utilizing a nimble crew, we were able to capture genuine comedic interactions with real people on the streets without the "circus" of a traditional commercial set. I managed the delicate balance of maintaining this organic flow while ensuring every technical and legal box was checked—from rapid-fire street permitting to talent contracts and on-the-spot clearances.
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